who we are

PIX is the innovation and venture arm of the Phoenix Insurance company. Phoenix Insurance is the leading insurance company in Israel offering life, health and general insurance products as well as pension and investment management.

At PIX we are looking to locate and implement cutting-edge Insurtech technologies in our business environment. Our main goals are to find innovative solutions for our core business problems, enter new markets and improve our customer’s experience when purchasing and using insurance products.

PIX is “startup ready” and we offer a quick go to market and connections to our international partners. This is in order to grow new business opportunities for our potential partners.

Open challange

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what we do


Eran Levi

Chief Innovation Officer

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Eran is the chief innovation officer at Phoenix with over 20 years of experience in managing complex IT systems in financial institutions. Eran seeks to identify and define new technology necessities for the insurance ecosystem, by combining key business aspects and technological innovation.

Our Partners

We have the privilege to partner with a variety of leading companies in the Israeli tech industry and abroad. Our start-up will enjoy business mentoring, technological guidance and experience in cutting-edge technologies by Pix’s partners.